After more than two decades in the global sleep medicine industry, Julia Sarmiento, former Director of Sales of the Americas for SOMNOmedics US, has launched and rapidly expanded Techno Xperts, a dedicated distribution platform serving Latin America. The company was established to increase access to advanced sleep diagnostics technologies while delivering comprehensive regulatory, educational, and operational support throughout the region.
Built to address long-standing access and infrastructure gaps in the Latin American sleep market, Techno Xperts delivers more than product distribution. The company provides a fully integrated framework that supports regulatory navigation, commercial strategy, clinical education, and technical implementation.
A Structured Approach to Market Access
Sleep laboratories and distributors in Latin America often face complex regulatory pathways, inconsistent access to advanced technologies, and limited structured training resources. Techno Xperts was designed to simplify these barriers through a comprehensive, country-specific approach.
The company’s support model includes:
- Regulatory submission guidance tailored to each national authority
- Strategic pricing and logistics coordination
- Clinical and technical training for physicians, technologists, and sales teams
- Native-language technical support
- Sales and marketing development programs
- Brand representation standards and performance tracking systems
By investing time in understanding each country’s regulatory environment, reimbursement landscape, cultural dynamics, and business practices, Techno Xperts enables distribution partners to introduce advanced sleep diagnostic technologies with confidence and operational consistency.
Expanding Portfolio Through Global Exposure Group
In response to growing partner demand, Techno Xperts expanded its capabilities in late 2025 by launching Global Exposure Group, its sister company. The new entity brings more than 27 years of experience in the distribution of innovative medical consumables, sensors, and related technologies. This expansion broadens the range of solutions available to sleep laboratories and strengthens supply chain continuity across the region.
Relationship-Centered Distribution Model
Techno Xperts operates on the principle that effective market development in sleep medicine requires alignment across the entire clinical ecosystem. The company works closely with physicians, researchers, sleep technologists, regulatory teams, and service organizations to ensure that advanced technologies are implemented effectively and sustainably.
Rather than functioning solely as an equipment distributor, Techno Xperts positions itself as a long-term infrastructure partner. Its model integrates education, compliance, commercial execution, and post-sale technical support into a single coordinated platform.
Positioned for Regional Growth
The Latin American sleep medicine sector is experiencing increasing awareness of sleep disorders, expanding research initiatives, and rising demand for diagnostic precision. Techno Xperts anticipates continued growth over the next five years as healthcare systems prioritize improved patient outcomes and operational efficiency within sleep laboratories.
By combining global expertise with localized execution, Techno Xperts aims to make high-quality sleep diagnostic technologies more accessible while reinforcing sustainable business growth for its partners.
For more information on Techno Xperts, contact Julia Sarmiento.
