Fisher & Paykel Healthcare is launching a new advertising campaign called ‘Powered by Curiosity’, which highlights the performance of the company’s full-face masks for treating obstructive sleep apnea.
After recent new product launches in the nasal and nasal pillows category (F&P Solo™ and F&P Nova Micro™), this campaign focuses on F&P’s Evora™ Full, Vitera™, and Simplus™. It invites clinicians, durable medical equipment providers and patients to take a closer look at why F&P’s fullface masks are so effective in helping OSA patients get a great night’s sleep.
“We’ve had great momentum with the Solo and Nova Micro masks in the nasal and nasal pillows categories,” said Subbarao Potharaju, Marketing Director – US Homecare at Fisher & Paykel Healthcare.
“Now, we’re turning attention to our full-face range – our Evora Full, Vitera and Simplus masks. These are dependable masks that have been trusted by clinicians and patients for years, and this campaign is about reinforcing that trust and showcasing the innovation behind them,” he said.
The ‘Powered by Curiosity’ campaign will roll out across digital, print and social media channels in the United States beginning August 4. For more information, visit www.fphcare.com/curiosity or contact an F&P sales representative.
Source: Fisher & Paykel Healthcare
